search engine optimization

SEO and SMO

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines using the natural or un-paid search results.
In general more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
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